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Main Story

I am thrilled to bring you Main Story from the UK exclusively to Alfie Wild.

Main Story was created as a contemporary collection catering to the creative, playful world of children aged 2 -11years.

The collections are inspired by the world of art and design focusing on ease of movement, comfort, soft tone colours and contemporary prints in soft fabrics and organic fibres wherever possible. Modern basics for boys and girls in styles to last and be passed down.

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Main Story Wiggle Sweatshirt - Alfie Wild
Main Story Wiggle Sweatshirt
Main Story Wiggle Sweatdress - Alfie Wild
Main Story Sweat Skirt Moss - Alfie Wild
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Main Story Baggy Track Pant Clay - Alfie Wild