BOBO CHOSES - Arriving July/August
ONCE UPON A TIME
THERE WAS A CLOTHING BRAND
THAT SPOKE THE LANGUAGE
THAT CHILDREN SPEAK...
I am thrilled to be bringing this much loved and respected brand to Alfie Wild
Bobo Choses is located in Mataró, by the Mediterranean Sea, about thirty miles from the city of Barcelona. Occupying an old toy factory two blocks from the beach, you can recognise their offices by the two giant coloured rhombus painted on the main doors.
Bobo was born in 2008 with the idea of creating a clothing brand that could capture the magical, passionate look and language of children. The first collection, autumn-winter 2009 The Englishman and the Sitting Bull, was successfully received by both public and media. Since then, their growth has been constant: garments, made locally, can be found in the most prestigious stores in more than thirty countries.
Bobo is a fifteen people team that works passionately to create innovative and fun worlds for children. The creative department is led by Adriana Esperalba, founder and CEO of the company.
Bobo Choses speaks the language of children. Their core values are creativity, passion, honesty and a sense of humour.