The 'Dear World' collection is inspired by the sea and all the beautiful things it contains for us.

Inspiration comes from the sea surface (beach crabs, a flock of birds, crisp waves and sail boats), the sea depth inhabitants (school of coloured fish, octopuses, corals and jelly fish) and the seafaring world: famous captains, ship names, and the memory or maratine environmental disasters. 

Shapes are inspired by fishermen’s clothing and developed to match the fabrics. Recycled polyester and organic cotton help make the collection more sustainable.

I am thrilled to be bringing this much loved and respected brand to Alfie Wild

Bobo Choses is located in Mataró, by the Mediterranean Sea, about thirty miles from the city of Barcelona. Occupying an old toy factory two blocks from the beach, you can recognise their offices by the two giant coloured rhombus painted on the main doors.

Bobo was born in 2008 with the idea of creating a clothing brand that could capture the magical, passionate look and language of children. The first collection, autumn-winter 2009 The Englishman and the Sitting Bull, was successfully received by both public and media. Since then, their growth has been constant: garments, made locally, can be found in the most prestigious stores in more than thirty countries.

Bobo is a fifteen people team that works passionately to create innovative and fun worlds for children. The creative department is led by Adriana Esperalba, founder and CEO of the company.

Bobo Choses speaks the language of children. Their core values are creativity, passion, honesty and a sense of humour.

Have fun!